Despite the tug-of-war between digital marketing and offline marketing, postcards remain an effective marketing tool. They’re a tangible and personal way to reach customers, making them a good fit for companies that want to build brand loyalty.
The best postcards contain a short message that’s both attention-grabbing and results-driven. They also feature powerful visuals, such as eye-catching photos and graphics. The message is supported by a call to action such as “contact us now,” “schedule an appointment,” or “giveaway.”
Postcards can also drive customers online. They can include a QR code or pURL to direct audiences to your social media pages, website, or brick-and-mortar store. Using variable data printing on your postcards, you can customize text and images for each recipient to create personalized direct mail pieces.
Simplicity and Convenience: Postcard Mailing Online
Automated postcard mailing online allows marketers to conduct targeted and personalized campaigns quickly and efficiently. It also reduces time and resources spent on planning, executing, and analyzing campaigns. It also enables them to deliver more accurate and measurable results.
Send postcards to your existing customers and prospects in any number of locations around the world. Or, use our postcard audience tool to create and target a new audience. You can even trigger postcards to be sent to people who add items to their cart or wishlist but don’t complete a purchase. This makes them feel special and encourages them to come back to your site again. This type of triggered direct mail is GDPR compliant and only sends to recipients who have consented to receive postcards from you.
